This photo is © Lindsay Glover

Work Experience & Resume

Manager, Brand Marketing

Mark's
July 2019 – present

Calgary, Alberta

Management of strategic marketing, mass media campaigns, traditional media buying and vendor functions, overseeing a $10M+ budget. Functions include seasonal planning, end-to-end campaign planning, media buying, production and execution, traditional media buying, grand opening support and vendor campaigns.

Campaign Specialist

Mark's
Jan 2018 – present

Calgary, Alberta

Managed planning and execution of mass marketing campaigns. Responsibilities included seasonal messaging planning, campaign planning, production and execution, channel integration and post-campaign analysis and reporting.

National Brand Specialist

Mark's
July 2016 – Jan 2018

Calgary, Alberta

Managed vendor marketing for Mark’s. Lead all vendor marketing communication, campaign planning, creation, execution and post-reporting for over 30 vendors with $1M in external media co-op marketing dollars per year.

Specialist, Marketing Programs

Mark's
July 2014 – July 2016

Calgary, Alberta

Responsible for internal marketing proposals and promotional partnerships with Canadian Tire Financial Services, leading to $3M in sales. Managed grand opening media strategy and buying along with the $30M gift card program.

Sales Representative

Kraft Foods
October 2011 – September 2013

Calgary, Alberta

Managed merchandising and supported the inventory management of 25 large-format stores with over 200 individual Kraft Foods SKUs using statistical data to identify problems and create solutions leading to increased sales.