Hello, I am Lindsay, a marketing professional based in Calgary, AB, specializing in brand and strategic marketing. I love all things food, exploring and well coordinated marketing campaigns.
so, what makes me, me?
Thanks to the ever-lasting need to explore, not only the world but additional skills and challenges, I have had the opportunity to travel and work within different markets and industries. It is this desire for the exploration of knowledge that me to always improve and learn new skills, both professionally and personally.
I love branding and discovering why people want to love a brand. There is something fascinating about diving into consumer insights to build the building blocks of a brand and nothing more satisfying that seeing a campaign change minds.
The world is a fascinating place, which I love to explore and document - because it is photography that captures that memory or moment in time. My love of photography and creative eye have proven helpful with my roles in overseeing creative content and direction.
I love to travel. Travel as much as you can. Travel allows you to not only see the world, but explore different perspectives - making you a better person in the end for experiencing it. Favourite place so far? The Tuamotus Archipelago in French Polynesia.
Combining my passions of cooking (eating) and photography, I started Wine, Food & Friends in 2014 as a way to share my love of food with the world. It has now grown to have over 200 easy and delicious recipes for people to enjoy.
I have been lucky enough to have gone through two brand repositioning projects – of which the most recent has lead to increased awareness and consideration of the brand among its target consumer. This taught me that the strength of strong and thoughtful branding, starts with basing your strategy on consumer insights and understanding your target consumer needs. It is thanks to this, a thoughtful positioning, clear creative and continuously adapting based on learnings from past campaigns, that the brand was recently named #1 among fashion retailers in Brand Health. All from a positioning less than a year old.
Wine, Food & Friends
I love food, cooking and trying new things. Growing up with parents who had gourmet cooking as a hobby, they taught me from a young age to always analyze and improve on any recipe – something that has become engrained in my work ethic and that I now bring to my work. Just because something is good, doesn’t mean it can’t be better.
Nevertheless, I continue to share my recipes-du-jour on my website (and daily food diary on Instagram), hoping to inspire people’s love of cooking, and make it a little less hard for them to enjoy delicious food.