Work History
2021 - Current
Strategic Marketing Manager
Mark's (Canadian Tire Corp.)
Manage full scope campaign creation and execution for national multi-million-dollar mass media campaigns, all branding and brand guidelines, social media, agency relationships and all planning for seasonal marketing stories.
2019-2021
Brand Marketing Manager
Mark's (Canadian Tire Corp.)
Managed the rebrand to the new Mark's platform of All Things Simple, including launch of the new brand platform, brand guideline creation and transition of all marketing channels. The rebrand lead to Mark's becoming the #1 Canadian Clothing Retailer in Brand Health in 2021.
2018-2019
Campaign Specialist
Mark's (Canadian Tire Corp.)
Managed campaign creative creation for national multi-million-dollar mass media campaigns and aided in the roll-out and execution of the Well Worn rebrand and new brand identity. Collaborated with multiple teams on redesign of pop-up and flagship stores inspired by the new branding, leading to the award of Going for Gold from Canadian Tire Corporation for Customer Experience.
2016-2018
National Brands Specialist
Mark's (Canadian Tire Corp.)
Managed the vendor marketing program for Mark’s, including all vendor marketing communication, media planning, creative asset creation, campaign execution and post-reporting for over 30 vendors.
2014-2016
Marketing Programs Specialist
Mark's (Canadian Tire Corp.)
Responsible for grand opening marketing program, gift card program and promotional partnership with Canadian Tire Financial Services - leading to award of Going for Gold from Canadian Tire Corporation for Customer Experience.
2014 - present
Founder
Wine, Food & Friends Blog
Creation of the Wine, Food & Friends blog - including website creation, brand guidelines, social media management, recipe development and photography. Now includes over 200 recipes with multiple brand collaborations.
2011-2013
Sales Representative
Kraft Foods Group
Managed over 200 Kraft foods SKUs at over 25 large-format grocery stores. Tracked sales volumes and growth, identified problems and created solutions while working with the managers and staff to manage inventory flow.
Education
2007-2011
BComm
University of Victoria
2011
Grande Ecole, Commerce
SKEMA Business School
Skills
Teamwork
Organizational Skills
Time Management
Communication Skills
Leadership
Budgeting
Marketing Knowledge
Branding
Campaign Execution
Media
Strategy
How I work
Collaboration
Teamwork Makes Everything Better
I am a firm believer in working together as a team to achieve the best outcome. Each team member has their own strengths and unique point of view - it is a waste not to utilize each other's unique perspectives and skills.
Planning
It's all in the details
The better one can plan, the better you can adapt to change. Detail-oriented and a lover all things planning, timelines and workback schedules - I strive to ensure enough time is available on projects to fully think through strategies and creative. This leads to the best work possible, while leaving room to adapt to anything that might come up.
Direction
what is your ultimate goal?
An outcome or project is only as good as it's brief. When I am writing a brief, or setting direction for a project, the ultimate goal and purpose need to be clear to ensure the teams know the direction we are headed - allowing for more focused thinking and clearer strategies.